DM Products, Inc. has announced that it has hired fragrance industry veteran Robert Aliano to hold the position of CEO for its newly formed personal care division, named “Aliano Westlake Village.” Aliano will be responsible for all aspects of company operations, including fragrance creation, packaging and presentation, product promotion, and campaign management.

“It would be impossible to fully showcase all of Mr. Aliano’s credentials and accomplishments in the personal care products industry by way of this announcement. His successes are unmatched. We [DM Products] would not have considered entering into this prestigious arena without his agreeing to lead the way,” sys Kurt Cockrum, president and chairman of DM Products.

Beginning his career in the 70’s with Revlon, Aliano played a key role in the success of products such as Natural Wonder, Basic Revlon, Fabulash, Fabuliner, and Super Shadows as well as classics such as Flex, Aquamarine and Colorsilk (over 3,000 products).

In 1977, he joined Max Factor as VP, reporting to the CEO and charged with the responsibility for a complete revision and reintroduction of all that company’s color, treatment and fragrance product lines. During his three years there, Max Factor created and introduced the entire line of Halston fragrances and color cosmetics, building it from zero to $47 million annual gross.

In 1998, Bob formed Robert P. Aliano & Associates Marketing Consultants, in Westlake Village, California to work with many varied companies that require traditional marketing, sales, operational or management assistance. His clients included: QVC, Bally Total Fitness, Jane Seymour Enterprises, and The Miss America Organization.

“DM Products will be adding other highly qualified individuals to assist Bob in the operation of our fragrance division, many of whom have worked closely with him in the past. We could not be more enthusiastic about the direction in which our company is heading,” Cockrum adds.